Web Marketing Checklist: 32 Ways to Promote Your Website

by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Marketing Today, June 14, 2006

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Note: The following article includes dozens of links to resources and more information — much of it carefully organized on my website (and in some books) for further study, much of it entirely free. Please excuse the many links to my site. This article originally appeared in Web Marketing Today, Issue 39, December 1, 1997. As one of our most popular articles, it was revised most recently on June 14, 2006.


Cited in PC Magazine,

How can you get more visitors to your website? What can you do to stimulate traffic? Here’s a checklist of 32 items you need to consider. Many of these you’re probably doing already; others you meant to do and forgot about; still others you’ve never heard of. Of course, a great deal has been written about this. You’ll find links to thousands of articles on site promotion in our Web Marketing Research Room (www.wilsonweb.com/research). While we’re not breaking any new ground here, we’ve tried to summarize some of the most important techniques.

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